Combined Brand Services

End-to-end, in-store brand management services

Our Values

A Trusted Sales & Marketing Partner with Deep Retail Expertise

Combined Brand Services was founded by Charl van Wyk, a seasoned industry expert with over 30 years of experience in sales, marketing, and in-store brand development.

Our mission is to bridge the gap between manufacturers and the retail floor through expert brand representation, agile sales support, and impactful in-store execution.

We represent a diversified portfolio of high-volume consumer goods, acting as a dynamic sales agent for both local and international manufacturers, while also developing in-house product brands. We’ve built strategic partnerships with top-tier distribution networks to reach multiple market segments effectively.

Retail Channels

Pick n Pay

Spar

Shoprite / Checkers

Engen / Sasol

Food Lovers Market

Dis-Chem

Clicks

Independent Retailers

Wholesale Partners

Masscash / Walmart
Massmart (Shield, CBW, Weirs)
Rhino Cash & Carry
Desai’s Group
Various Independent Wholesalers

Food Services & Hospitality

Chipkins
Supervision
Fedics
The Cold Chain
Bidvest
Independent catering wholesalers
Independent restaurants, coffee shops, and more

Our Services

Comprehensive Brand Management Services Tailored for the Retail Environment

We offer end-to-end, in-store brand management services to ensure that your products not only stand out but also sell.

Key Account Management

Strengthening relationships with key retail partners to optimize product placement, promotions, and sales performance.

Sales & Service Training

Equipping your teams with the tools and knowledge to deliver superior service and represent your brand with confidence.

Sales & Business Development

Driving top-line revenue growth through effective sales strategies and customer engagement at the store level.

Brand Building & In-Store Marketing Activations

Developing tailored promotional strategies to boost brand presence and shopper engagement.

Merchandising & Store Audits

Ensuring visibility, planogram compliance, and premium in-store presentation with regular store audits and reporting.

Service Level Audits

Tracking and improving service execution to ensure retail standards are upheld across all outlets.

Cross-Brand Promotions

Leveraging complementary brands to create effective, synergistic promotional campaigns.

New Product Launch & Distribution Support

Facilitating the successful rollout and market integration of new products with strategic distribution planning.

Retail Advertising Platforms

Utilizing in-store media to increase brand awareness and enhance the customer journey.

And many more...

Speak to us regarding your retail needs.

We want to work with you!

Send us a message so we can help establish your brand, nationally.